X just made one of the biggest changes to its creator monetisation system.
If your strategy was:
Viral post → repost → views → money you need to pay attention. X is replacing Creator Revenue Sharing with the Original Content Rewards Program.
Here’s exactly what you need to know:
Old program is ending • New sign-ups closed Aug 7 • Old earnings end Sept 7 • Final payouts:
Aug 14, Aug 28, Sept 11 • Applications for the new program open Sept 8 • Getting accepted isn't guaranteed You need 500K views The new threshold is 500,000 views over 90 days.
But there are conditions. Only verified views count.
Only Home Timeline views qualify; replies don't.
A post also needs to take up at least 50% of the screen, and repeat views from the same user only count once.
Reposting isn't enough anymore Copied: • Videos • Images • Text And low-effort edits like: • Filters • Speed changes • Text overlays All can be treated as unoriginal content.
But there's an important exception:
Adding genuine news analysis or meaningful context can still make content eligible.
Some content can also lose monetization Engagement bait, certain Community Notes situations, coaching people specifically on making money on X, and undisclosed AI-generated war clips can trigger penalties.
You still need the basics 18+ Age Premium subscription 500 verified followers $30 minimum payout Bi-weekly payouts So if you've built your account around reposting other people's viral content, this is a serious warning.